Stacy Thomas is an author, single-mom, and entrepreneur out of New York. This self made entrepreneur started her journey after her divorce and transcended into a career publishing two books, a podcast and a booming beauty care line while raising two daughters.
The author and entrepreneur Stacy Thomas is self-published and came to Speidr in need of a solid strategy for the promotions and marketing of her book. Although the client managed both her beauty brand and her first publication, she was not experienced expanding her social media precise marketing strategies. There were also some process issues around managing such diverse product offerings simultaneously and needed public relations services.
Because the author had limited experience expanding her social media, it was essential to formulate a simple and easy to execute plan. We utilized alternative promotional platforms such as the Goodreads Author Program which provides access to an extensive network of readers, provide promotional opportunities such as readings, discussions, opportunities to seek reviews and other sponsored events.
The Single-ish book quickly gained traction and increased Stacy's overall brand awareness. The social media pages reach was boosted by 574%, increased user engagement, increased brand awareness, increased sales and more speaking opportunities to promote Single-ish.